I wanted to share some of the great information I came away with for those who were unable to attend the BlogPaws conference. While I can't offer you a total brain dump, I've boiled it down to a few of the tips that resonated most with me from each of the sessions I attended. I hope you'll find these as helpful as I did!
|Bernard Lima-Chavez from DogandHisBoy.com, Kimberly Gauthier from KeepTheTailWagging.com, and Cathy Bennett from GroovyGoldendoodles.com during the Purina Yappy Hour!|
One of the first insights Carol and Maggie shared is that "It's more important that you have an engaged audience than a high number of followers".
It's so easy to get caught up in the numbers and lose sight of how engaged your audience is. Good advice!
When you promote a blog post, spread out your shares over 1 to 3 weeks vs. bombarding all your channels with the same message all at once.
This makes total sense, I hate seeing the exact same message across one person's many channels on the same day! Don't you?
They also advised to "Schedule your shares out, but respond to readers in real time".
I don't know about you, but responding quickly to my readers is something I need to work on!
|Louie, the Jones Natural Chews Frenchie says "These gals are brilliant!"|
I was happy to hear them say it was ok to "Update older posts and photos, but keep the URL and title the same, and promote these posts".
I always felt like once my posts were out there, they were done, no take-backs! After hearing that I went into an older post added an Update and a new photo. Then I tweeted it out a few times over the weekend, as it was relevant to pets getting lost over 4th of July weekend.
Some great advice was to "Reference (by tagging and mentioning) people whose radar you want to be on".
I love this tip, in fact I have something in mind I'll be trying out very soon. I'll blog about the result, so stay tuned!
Another good tip: "Don't use the same photos on every channel, use different photos for different channels".
Sometimes it's hard to get enough of a good collection of photos for a blog post and social shares, but no one wants to see the same photo all over the place.
|Group photo at the BlogPaws pet blogger's conference|
Lea Ann Germinder gave the Shout About It! presentation on Publicity, Marketing & PR Books, Blogs & Causes
Lea Ann suggested that we "Include a video or pictures on all your pitches for blog posts, books, etc."
That's a great idea, and one I took to heart when I contacted a brand following the BlogPaws conference. I added a photo of my beautiful Husky in my pitch to them, something I normally don't do. They responded, right away, that they would like to work with me on a campaign for their products! Hmmm.....
Lea Ann talked about LinkedIn, something many bloggers don't pay a whole lot of attention to. She pointed out that "Executive decision makers use LinkedIn as their social media". She advised bloggers to use LinkedIn to search for decision makers and connect with them.
I will add that bit of advice to my repertoire for sure!
|Tenacious Little Terrier's Mr. N poses for adoring fans during a conference Yappy Hour!|
If you're looking to target Millennials, you might want to add Snapchat as a social media channel, or at least put it on your radar.
Lea Ann also said that "Instagram is great for the pet world", and that "Even the Westminster dog show is on Instagram!"
I definitely plan to spend more time growing my Instagram account!
Another important thing she stressed was the importance of mixing up pet hashtags with non-pet hashtags.
That's a really good point. I blog a lot about pet travel, so I'll start incorporating more general travel hashtags, not just #pets or #pettravel. I'll also start looking for more parenting hashtags, as parents are the decision makers in the purchase of pet products and family vacation planning.
|The adorable Pierre of Barking From The Bayou takes a break among all the conference excitement!|
Bernard Lima-Chavez of Dog and His Boy & Amanda Yantos of Dog Mom Days talked about blogging From Starting Out to Cashing Out!
I knew I'd pick up a lot of great information from Bernard and Amanda. These are two bloggers who have come very far in a relatively short period of time in the blogging world.
A great tip from Bernard and Amanda was to "Identify blog posts that bring a lot of traffic to your site and write more posts that are similar"
This is a great strategy. Link these posts together for an even greater impact.
Bernard advised us to "Watermark all your photos and never use stock photos in a sponsored post!"
Fortunately, I don't use stock photos, at least I haven't had to yet! I'll keep this advice in mind though. Brands are looking not only for your audience, but for your authentic voice and your pets in their sponsored posts.
|One of my favorite happy, smiling photos of my Husky, Icy.|
It's not always easy to get my dogs to "smile", especially Phoebe, she's kind of a serious girl where treats are involved! I once read an article that suggested a short play session or walk with your dog just before a photo session. They'll usually pant afterwards, which makes them look like a "smiling, happy dog".
|Always on the Best Dressed list, Coco of Coco, the Couture Cat gives us all a lesson on how to Rock the red carpet!|
In this photo I used a large patriotic bandana as a backdrop for a photo with Phoebe and it worked well. I am so running to the craft store for fabric remnants to use as backdrops for my photos!
OK, this next one really hit home for me. If you haven't experienced it yet, you will as your blog grows. Many of us are often asked to write for a brand's publication, such as a newsletter or magazine without any compensation.
There may be times when doing so is worth writing a free post. To help you decide, they suggested we "Ask the brand how they will share what you've written and ask them for the stats on How they will share, How many times will they share it and on What channels? Find out more about their audience as well; the number of followers and their demographics."
I've come up against this dilemma several times with the promise of "exposure" vs. compensation it I write for a publication or brand. I've chosen not to write for free because I feel like I'd be sharing the content I write for them more than they will, and they'll end up benefitting from traffic I bring to them.
There are some publications that request frequent original content from bloggers for no compensation at all. I normally decline such invitations, however this is a great way of looking at it! I'll ask these suggested questions next time the situation presents itself. If they can't provide me with solid numbers, in writing, I will pass, but who knows? I just might find a viable opportunity!
I have more tips and hacks to share with you from the conference, but I'm going to stop at this point. It's a lot of great advice to digest! Visit us again next week when I'll be back with Part 2 of the BlogPaws conference blogging tips and hacks that resonated most with me. I hope you've enjoyed reading this and found some helpful tips to grown your own blog!
Thank you to all the great BlogPaws Conference speakers - you all ROCKED the conference!!
BlogPaws conferences serve up a smorgasbord of Networking and Learning!
I've already purchased my BlogPaws conference ticket for next year, have you? I hope to see all of you next May in Myrtle Beach, South Carolina for BlogPaws2017!
Visit my Pinterest board FOR BLOGGERS for lots more helpful tips and advice for bloggers. I've compiled some great information from social media and blogging experts! Let's follow each other on Pinterest.
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